By Gamesnet
Tuesday, October 27, 2009
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A startup cashes in on the popularity of online video through ads.Who: Jayant Kadambi, 40, and Ayyappan Sankaran, 40What: YuMe Networks, an advertising network that distributes, tracks and customizes ads within video content downloaded to a user's PC, mobile device or TVWhere: Redwood City, CaliforniaUntil now, the world of online video has been chaos for advertisers. As the popularity of
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